Tag: trademark

Sending a Cease & Desist to Stop Competitors From Hijacking Your Trademark in Google Ads

Posted on March 12, 2025 by

Your competitor just plastered your brand name all over their Google Ads. You worked for years building that name, and now they’re stealing your traffic with a few clicks. Maddening, right? We’ve seen this scenario drain real money from good companies. Here’s what Google actually allows, what they don’t, and exactly how to stop trademark thieves — including when to send that lawyer letter. What we’ll cover: Google’s Trademark Rules Google treats trademark usage in ads like a split personality: Keywords: “Use Whatever You Want” When it comes to bidding on search terms, Google lets competitors target your brand name… ( Read Full Article… )

How to Send a Cease and Desist Letter to Stop Trademark Infringement

Posted on November 2, 2020 by

In this article, we’ll explain why and how you should send a cease and desist letter if someone is infringing on your trademark. A cease and desist letter notifies a party that they infringe on your intellectual property and demands that they stop. The goal of a cease and desist letter is to end the infringement without resorting to a lawsuit. A cease and desist letter for trademark infringement is usually most effective when sent by an attorney on your behalf. Demand Letters can connect you to an attorney that will prepare and send a cease and desist letter for… ( Read Full Article… )

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