Tag: brand

Sending a Cease & Desist to Stop Competitors From Hijacking Your Trademark in Google Ads

Your competitor just plastered your brand name all over their Google Ads. You worked for years building that name, and now they’re stealing your traffic with a few clicks. Maddening, right? We’ve seen this scenario drain real money from good companies. Here’s what Google actually allows, what they don’t, and exactly how to stop trademark thieves — including when to send that lawyer letter. What we’ll cover: Google’s Trademark Rules Google treats trademark usage in ads like a split personality: Keywords: “Use Whatever You Want” When it comes to bidding on search terms, Google lets competitors target your brand name… ( Read Full Article… )